Tiffany & Co. unveils The Landmark at 57th Street and Fifth Avenue. Featuring 10 floors of magnificence, it is filled with never-before-seen creations, dazzling diamonds, exquisite gems and custom works by the world’s most renowned artists.

The reimagined setting for the legendary Tiffany Diamond is revealed to celebrate the grand reopening of The Landmark. The design draws inspiration from Jean Schlumberger’s iconic Bird on a Rock brooch. 

Signaling a bold new era of love, the Charles Tiffany Setting men’s engagement ring is introduced. 

Over USD $6.5 million is raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue dial. 

The ABOUT LOVE campaign starring Beyoncé and JAY-Z captures the beauty of love through time and all its dimensions.

Tiffany HardWear launches. Inspired by an archival Tiffany design, the collection embodies the power and edge of New York City.

Building on a legacy of sustainable practices, Tiffany & Co. joins other leading companies in pledging net-zero greenhouse gas emissions by 2050.

The Tiffany & Co. Foundation is established, solidifying a commitment to supporting the world’s most treasured seascapes and landscapes. The Foundation has awarded over USD $100 million in grants since.

Tiffany silversmiths begin crafting the US OPEN trophies for the United States Tennis Association. Today, the House is responsible for the craftsmanship of five separate tennis awards for the US OPEN, held in New York every year.

Paloma Picasso’s first Tiffany collection launches. Inspired by the graffiti on New York City buildings during the ’70s, the Paloma’s Graffiti collection reimagines the street art form as jewelry.

John Loring is appointed Design Director. He shapes Tiffany’s design legacy for the next 40 years.

Elsa Peretti joins Tiffany and revolutionizes jewelry design with her sculptural aesthetic and modern sensibility, as exemplified by her iconic Bone cuff. Under Peretti’s direction, sterling silver attains a glamorous new status; and her Diamonds by the Yard® collection introduces diamond jewelry that can be worn every day.

The Return to Tiffany™ key ring debuts. Each one sold was assigned a serial number and registered so that if lost, it could be returned to the Tiffany flagship store on Fifth Avenue and reunited with its owner. The iconic design goes on to inspire one of Tiffany’s best-selling collections worldwide.

Tiffany makes its cinematic debut in the iconic Breakfast at Tiffany’s, which stars Audrey Hepburn®. An instant Hollywood classic, it is the first movie ever filmed at Tiffany’s flagship store, followed by Sleepless in Seattle (1993) and Sweet Home Alabama (2002).

Audrey Hepburn®—Trademark and Likeness property of Sean Hepburn Ferrer and Luca Dotti—All Rights Reserved.

Legendary designer Jean Schlumberger joins Tiffany, ushering in an unprecedented chapter of jewelry design. His lavish, whimsical designs are coveted for their imaginative use of diamonds and vivid gemstones.

Gene Moore joins Tiffany and transforms the New York flagship store windows into magical mini-theaters of adventure, romance and wit. His creative collaborations with celebrated artists attract spectators from all over the world.

Photograph by Ricky Zehavi

The gem kunzite is discovered and named in honor of Tiffany’s Chief Gemologist, Dr. George F. Kunz. Tiffany is the first retailer to have a gemologist position on staff.

Louis Comfort Tiffany, son of Charles Lewis Tiffany, becomes the company’s first official Design Director. An influential figure in the Art Nouveau movement, Louis Comfort Tiffany’s colorful, naturalistic aesthetic—as exemplified by the iconic “Wisteria” lamp—remains a major inspiration for Tiffany designers today.

Charles Lewis Tiffany makes headlines when he purchases the French Crown Jewels. The jewels are placed in Tiffany designs and sold to America’s high society.

Charles Lewis Tiffany purchases a 287.42-carat fancy yellow diamond. The following year, it is cut to 128.54 carats and named the Tiffany Diamond, one of the world’s largest and finest fancy yellow diamonds to date. 

President Abraham Lincoln purchases a Tiffany seed pearl necklace and earrings for his wife, who wears them to the inaugural ball. 

Charles Lewis Tiffany unveils a nine-foot Atlas clock above the Tiffany store. Today, the clock still stands above the entrance of The Landmark at 57th Street and Fifth Avenue and is the oldest public clock in New York City.

Tiffany publishes the first direct mail catalogue in the U.S. and introduces Americans to luxury goods. Now known as the Blue Book Collection, it represents the pinnacle of the House’s jewelry portfolio.

The first Tiffany store opens in New York City. The first day’s sales total is USD $4.98.